B2B Export Website Building
Plan and build an international website that establishes trust, presents products clearly, and converts overseas buyer interest into qualified enquiries.
Enquire about this course →Mixfai Academy
Build, launch and improve your overseas growth system
Learn B2B export website building, SEO and SEM through real business scenarios, guided practice and work your team can continue after class.
Currently available
Three core capabilities for B2B export teams
B2B Export SEO
Build keyword, technical, and content foundations that help overseas buyers discover your company and products through search.
Enquire about this course →B2B Export SEM
Plan, launch, and measure paid-search campaigns that reach high-intent overseas buyers and generate qualified B2B leads.
Enquire about this course →Beginner-friendly
No prior experience required
The bootcamp starts with the fundamentals and guides participants step by step through website building, SEM and SEO. No prior experience in coding, website creation, search advertising or SEO is needed.
One team, one growth plan
Built for the whole export team
The bootcamp is designed for mixed teams. It connects website and marketing technology with export sales execution and management decisions, so every function works from the same growth plan.
Technical & Marketing Teams
Learn the website, search, campaign and measurement systems required to execute the plan.
Export Sales Teams
Connect digital demand generation with buyer qualification, follow-up and conversion.
Owners & Management
Understand the growth model, make the right investment decisions and align the organization behind execution.
Leadership alignment
Export success starts with leadership buy-in
Tools alone do not create export growth. Owners and senior managers need to understand the model, support the required investment and align the team around it. The program therefore combines technical execution with export sales and management perspectives, giving leaders the context to guide the work—not merely approve it.
What your team can do
Leave ready to build, launch and improve independently
By the end of the bootcamp, the team should be able to plan and build a B2B export website, launch its first SEM campaigns and start a structured SEO program without relying on an outside agency for every step.
Build a B2B Export Website
Plan positioning and information architecture, create the essential pages and conversion paths, and maintain the site after launch.
Launch SEM Campaigns
Set up campaign structure, keywords, ads, landing pages and basic conversion measurement for an initial launch.
Start Ongoing SEO
Establish keyword research, technical checks, content planning and a repeatable optimization workflow.
How you can learn
Join a public cohort or train your company team
Choose a public learning cohort or commission a program tailored to your company’s products, markets, and team capability.
One bootcamp, all three core capabilities
The one-month offline bootcamp is an integrated program covering B2B export website building, SEO and SEM—not three separate bootcamps.
B2B Export Website BuildingB2B Export SEOB2B Export SEM
Mature format · available now
Offline Bootcamps
A one-month, instructor-led bootcamp held every weekend. After the classroom sessions, participants continue with online classes and instructor office hours to apply the methods in real work.
- 1 month · every weekend
- Follow-up online classes
- Ongoing instructor office hours
- Up to 30 participants per cohort
In production
Online Courses
Flexible online courses are currently in production, beginning with topics such as marketing measurement. Contact us for release updates or to discuss your team’s learning needs.
- Online-first learning format
- First topics include measurement
- Release updates available
Customized to your company
Customized Company Training
A diagnostic-led program built around your products, target markets, team capability and actual export-growth work.
- Starts with a capability diagnosis
- Modular, company-specific curriculum
- Practice using real company work
Technical core, business context
Export sales and management are supporting perspectives woven through the website, SEO and SEM curriculum. They provide business context for decisions and execution rather than acting as standalone modules in the current bootcamp.
Export SalesManagement
Specialist programs developed around demand
As demand emerges, Mixfai will develop topic-focused online classes and standalone offline bootcamps for individual subjects.
Practical information
What to know before you enrol
The cohort begins with a kickoff, followed by weekend classroom sessions. Review the training arrangements and what is included before registering your team.
Cohort kickoff
October 15, 2026
Kickoff format
In person
Classroom days
Saturday and Sunday
Daily class time
8 hours per day
Follow-up support
Lifetime online support
Pricing
Available on enquiry
Training language
Mandarin
Equipment
Bring your own laptop
Certificate
Awarded when attendance requirements are met
Course materials
Included
Additional expenses
Meals, travel and accommodation excluded
Offline bootcamp locations
Offline bootcamps in five cities
Offline bootcamps are currently available in Shenzhen, Guangzhou, Hangzhou, Nanjing and Xiamen. The schedule and venue are confirmed separately for each cohort.
ShenzhenGuangzhouHangzhouNanjingXiamen
Meet the instructor team
Practitioners across technology, sales, communication and delivery
Mixfai brings together practitioners across the capabilities export teams need. The instructor team is selected to match each course, cohort and customized program.
Hao Chen
Founder & Senior Instructor
Hao Chen is a serial founder who has built export businesses across sectors ranging from automotive parts to packaging. He has helped hundreds of exporters establish more stable pipelines of inbound enquiries and orders, bringing firsthand experience into his website, SEO and SEM teaching.
Website BuildingSEOLead-Generation SEM
Lijian Fei
Founder, Director of Education & Senior Instructor
Lijian Fei is a serial entrepreneur who has built businesses across sectors ranging from food to marketing. As Mixfai’s Director of Education, she brings this cross-sector operating perspective into sales education, connecting customer needs, sales execution and business growth.
Sales
Cindy Lau
Senior Instructor for Language & Culture
Cindy Lau achieved IELTS Band 9 and brings more than ten years of procurement and research experience in the United States. Her teaching connects precise business English with the cultural context required for clear, confident international communication.
Business EnglishCross-Cultural Communication
Neil Huang
Senior Instructor for Social Media & App Marketing
Neil Huang has led and supported marketing work for prominent gaming and e-commerce apps. He brings this practical experience into teaching social-media operations, user acquisition and app marketing.
Social MediaApp Marketing
Yongxuan Zhang
Senior Project Manager
Yongxuan Zhang helps turn complex requirements into clear, actionable delivery plans. Her project-management approach emphasizes stakeholder alignment, well-defined milestones, cross-functional coordination, and consistent follow-through from initial scope to launch and review.
Project Management
Haoshu Song
Senior Instructor for B2C Marketing
Haoshu Song has served as an SEM operations lead for major Chinese e-commerce brands. Her teaching connects paid-search decisions with customer acquisition, performance improvement and commercial outcomes.
B2C MarketingSEM Operations
Mowei Tian
Senior Instructor for UX Design
Mowei Tian brings nearly four years of product-design experience across B2B, B2C and public-sector web and app products, supported by a strong foundation in front-end implementation. At a global technology company, she has helped connect creative decisions with business goals by improving websites and advertising assets for target-market needs.
UX DesignProduct DesignCreative Optimization
Training-provider experience
Designed and delivered by Mixfai
Mixfai is the external training provider for a leading global technology company’s agency development program in China. We design and deliver structured courses and hands-on training for prospective agency teams.
Consulting & Capability
Turn learning into an operating capability
Combine training, working sessions and implementation support so your team can keep the system running independently.
Focused export advisory
Bring a specific export question, decision or task and turn it into an actionable next step.
Explore →Measurement practice
Build practical measurement foundations your team can use to review and improve marketing.
Explore →Custom team enablement
Combine training, working sessions and implementation support around your actual growth plan.
Explore →Choose the right starting point for your team
Tell us what the team needs to be able to do. We will recommend the most relevant course or training format.
Discuss your training needs