Mixfai Academy · Course
Plan, launch and improve paid search around qualified overseas B2B enquiries.
A beginner-friendly practical SEM course for export teams. Participants connect target markets, buyer intent, campaign structure, advertisements, landing pages, conversion measurement and sales feedback so they can start paid-search activity themselves and improve toward better lead quality.
Enquire about this courseCurriculum
Markets, buyer intent and campaign objectives
Choose where to compete and define the actions and leads that matter to the business.
Account structure, campaigns and keywords
Translate buyer intent into a manageable campaign and keyword system.
Ads, landing pages and conversion tracking
Connect the advertisement promise to the landing experience and measurable next action.
Launch, optimization and lead-quality feedback
Review search terms, delivery, conversions and sales feedback to improve performance.
Course instructor
Founder & Senior Instructor
Hao Chen is a serial founder who has built export businesses across sectors ranging from automotive parts to packaging. He has helped hundreds of exporters establish more stable pipelines of inbound enquiries and orders, bringing firsthand experience into his website, SEO and SEM teaching.
01
Set campaign objectives and useful lead criteria with sales—not clicks alone.
02
Organize markets, campaigns, keywords, messages and landing paths around buyer intent.
03
Understand conversion tracking and connect platform results with enquiry quality.
04
Launch with controlled settings and use evidence to improve targeting, messages and investment.