Mixfai Academy · Course
Build the search foundations that help overseas buyers discover and understand your company.
A practical introduction to B2B export SEO for participants with no prior experience. Teams learn how overseas search demand connects to website structure, technical foundations, useful content and ongoing measurement, then start an SEO activity plan they can operate themselves.
Enquire about this courseCurriculum
Buyers, search demand and keyword mapping
Research how target buyers describe problems, products and supplier requirements.
Technical and structural SEO foundations
Understand crawlability, indexation, site structure, page quality and international considerations.
On-page optimization and content planning
Create useful page briefs that align buyer intent, expertise and conversion paths.
Measurement and continuous improvement
Set a simple review rhythm for visibility, engagement, enquiries and the next work cycle.
Course instructor
Founder & Senior Instructor
Hao Chen is a serial founder who has built export businesses across sectors ranging from automotive parts to packaging. He has helped hundreds of exporters establish more stable pipelines of inbound enquiries and orders, bringing firsthand experience into his website, SEO and SEM teaching.
01
Translate buyer questions and product demand into a prioritized keyword and topic map.
02
Recognize the technical and structural issues that affect discovery and indexing.
03
Match pages and content to buyer intent instead of publishing without a purpose.
04
Use measurement and a prioritized backlog to begin and improve SEO activity independently.